Fupi Beancurd Skin
腐皮 Fried Beancurd Skin Crisps was a packaging design and branding project conceived around the idea of capturing relatable Singaporean habits and way of life onto a distinctly different yet appealing snack packaging.
Our goal was to create a visual identity that celebrates the banality of daily habits or humorous actions that most people relate with – delivered in an understated and quirky manner. This was realised with the creation of two illustrated character mascots; one for each flavour.
