Fupi Beancurd Skin

腐皮 Fried Beancurd Skin Crisps was a packaging design and branding project conceived around the idea of capturing relatable Singaporean habits and way of life onto a distinctly different yet appealing snack packaging.

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Our goal was to create a visual identity that celebrates the banality of daily habits or humorous actions that most people relate with – delivered in an understated and quirky manner. This was realised with the creation of two illustrated character mascots; one for each flavour.

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We chose a plain coloured background to throw into focus the starkness of the characters, and punctuated the composition with complementing coloured geometrical shapes resembling the crisps to further accentuate the ‘banality-themed’ situation.

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